SNOWGLOBE 2018

BILLBOARD PARTNERSHIP RECAP

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Thank you for taking part in SnowGlobe music festival 2018 presented by MTV!

It was amazing to ring in the new year together (in the cold ❄️)

Let’s take a look at what we did…

MAP

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LINEUP

NYE CELEBRATION

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PHOTO GALLERY

LATE NIGHT PROGRAMMING

DEMOGRAPHICS

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we have some incredible people that journey to snowglobe

We’re proud to hold a 91% attendee return-rate and welcome everyone From over 45 countries

That want to experience the winter outdoors and ring in the new year 🎉

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DIGITAL ASSETS

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Snowglobe attendees stay up to date

Between our App, social media accounts, newsletter, and website,

We are connected with our audience at all times 📲

SNOWGLOBEMUSICFESTIVAL.COM

(data collected between AUG 15 - Jan 6)

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Map / activities page

partner page

SNOWGLOBE NEWSLETTER

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SNOWGLOBE MOBILE APP

 

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@SNOWGLOBE SOCIAL MEDIA

WE HOLD OUR CONTENT TO A HIGH STANDARD, EMPLOYING DOZENS OF CONTENT CREATORS

AND A WORLD-CLASS VIDEO PRODUCTION TEAM TO publish THE MEMORIES WE SHARED 📸

 
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@MTV SOCIAL MEDIA

MTV came on-site in full force with their camera crews and host personalities

to amplify snowglobe happenings across the globe during NYE weekend 🌎

 
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PRESS + MEDIA

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This year we made a splash 📡

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OOH & LINEAR ADVERTISING

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USER GENERATED CONTENT

WHERE OTHER FESTIVAL U.G.C. IS HARD TO DIFFERENTIATE FROM ONE EVENT TO THE NEXT ,

IT’S UNMISTAKABLE THAT OUR ATTENDEES ARE AT SNOWGLOBE

KEEPING TAHOE

BEAUTIFUL

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It’s crucial that we leave no trace and preserve Lake Tahoe’s environment

We make strides with waste-free earth to ensure preemptive efforts in sustainability and community 🌲💧

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SUPPORTING SOUTH LAKE TAHOE

[ South tahoe now article ]

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BILLBOARD

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WEBSITE INCLUSIONS

hyperlinked LOGO on PARTNERs PAGE

+ logo in the footer of every website page w/ 2m views


NEWSLETTER INCLUSION

130,000 emails sent with logo included

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APP INCLUSION

HYPERLINKED mention in the app

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SOCIAL MEDIA

IMPRESSIONS: 266,367 | | ENGAGEMENTS: 2,617

 

PRE EVENT INSTAGRAM STORY #1

IMPRESSIONS: 7,657

ENGAGEMENTS: 1,125

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PRE EVENT INSTAGRAM STORY #2

IMPRESSIONS: 7,842

ENGAGEMENTS: 433

 

DURING EVENT INSTAGRAM STORY #1

IMPRESSIONS: 9,452

ENGAGEMENTS: 266

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DURING EVENT INSTAGRAM STORY #2

IMPRESSIONS: 10,802

ENGAGEMENTS: 318

DURING EVENT INSTAGRAM STORY #3

IMPRESSIONS: 9,379

ENGAGEMENTS: 475

 

USER-GENERATED-CONTENT HIGHLIGHTS

SnowGlobe Guest @lenaychantelle wearing the billboard x snowglobe beanie

IMPRESSIONS: 221,235

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PARTNER PRESS RELEASE

PICKUPS: 227 | | REACH: 8,774,635

 

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BILLBOARD x SNOWGLOBE BEANIES

ORDERed: 100 pink + 100 grey/green

SOLD: 100 pink + 75 grey/green

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SNOWGLOBE BAR MENUS

billboard logo featured on 36 bar menus

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ARTIST LOUNGE PHOTO BOOTH

Billboard logo featured on the artist lounge photo booth exterior

THANK YOU!

See you again for NYE 2019

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