SNOWGLOBE 2018

DON JULIO TEQUILA PARTNERSHIP RECAP

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Thank you for taking part in SnowGlobe music festival 2018 presented by MTV!

It was amazing to ring in the new year together (in the cold ❄️)

Let’s take a look at what we did…

MAP

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LINEUP

NYE CELEBRATION

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PHOTO GALLERY

LATE NIGHT PROGRAMMING

DEMOGRAPHICS

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we have some incredible people that journey to snowglobe

We’re proud to hold a 91% attendee return-rate and welcome everyone From over 45 countries

That want to experience the winter outdoors and ring in the new year 🎉

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DIGITAL ASSETS

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Snowglobe attendees stay up to date

Between our App, social media accounts, newsletter, and website,

We are connected with our audience at all times 📲

SNOWGLOBEMUSICFESTIVAL.COM

(data collected between AUG 15 - Jan 6)

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Map / activities page

partner page

SNOWGLOBE NEWSLETTER

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SNOWGLOBE MOBILE APP

 

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@SNOWGLOBE SOCIAL MEDIA

WE HOLD OUR CONTENT TO A HIGH STANDARD, EMPLOYING DOZENS OF CONTENT CREATORS

AND A WORLD-CLASS VIDEO PRODUCTION TEAM TO publish THE MEMORIES WE SHARED 📸

 
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@MTV SOCIAL MEDIA

MTV came on-site in full force with their camera crews and host personalities

to amplify snowglobe happenings across the globe during NYE weekend 🌎

 
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PRESS + MEDIA

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This year we made a splash 📡

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OOH & LINEAR ADVERTISING

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USER GENERATED CONTENT

KEEPING TAHOE

BEAUTIFUL

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It’s crucial that we leave no trace and preserve Lake Tahoe’s environment

We make strides with waste-free earth to ensure preemptive efforts in sustainability and community 🌲💧

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SUPPORTING SOUTH LAKE TAHOE

[ South tahoe now article ]

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DON JULIO

DIGITAL

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WEBSITE INCLUSIONS

hyperlinked LOGO on PARTNERs PAGE

+ logo in the footer of every website page w/ 2m views

hyperlinked logo + two mentions on map/activities page


NEWSLETTER INCLUSION

130,000 emails sent with logo included

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APP INCLUSION

Two mentions in the app

+ push notification sent to 15,000 users

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SNOWGLOBE DIGITAL MAP

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SOCIAL MEDIA

IMPRESSIONS: 37,845 | | ENGAGEMENTS: 1,437

PRE EVENT FACEBOOK

IMPRESSIONS: 4,259

ENGAGEMENTS: 109

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DURING EVENT FACEBOOK

IMPRESSIONS: 3,589

ENGAGEMENTS: 67

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PRE EVENT TWEET

IMPRESSIONS: 5,384

ENGAGEMENTS: 121

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DURING EVENT TWEET

IMPRESSIONS: 2,434

ENGAGEMENTS: 77

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PRE EVENT INSTAGRAM

IMPRESSIONS: 10,870

ENGAGEMENTS: 415

DURING EVENT INSTAGRAM

IMPRESSIONS: 11,309

ENGAGEMENTS: 648

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PARTNER PRESS RELEASE

PICKUPS: 227 | | REACH: 8,774,635

DON JULIO

ACTIVATION

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CONSUMPTION

Across all concessions + don julio airstream + VIP SAMPLES

 
 

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MENU INCLUSION

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ARTIST LOUNGE OPEN BAR

Reposado & 1942

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ACTIVATION GALLERY

DON JULIO AIRSTREAM + FREE Sampling in the V.I.P. + DON JULIO TRUCK NEAR THE ENTRANCE

THANK YOU!

See you again for NYE 2019

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