SNOWGLOBE 2018

MILLERCOORS PARTNERSHIP RECAP

SG18_20181229_172300_JORGPHOTO_JP2_6638.jpg

Thank you for taking part in SnowGlobe music festival 2018 presented by MTV!

It was amazing to ring in the new year together (in the cold ❄️)

Let’s take a look at what we did…

MAP

Demo-Body-GIF-2.gif

LINEUP

NYE CELEBRATION

Demo-Body-GIF.gif

PHOTO GALLERY

LATE NIGHT PROGRAMMING

DEMOGRAPHICS

Demo-GIF-1.2.gif

we have some incredible people that journey to snowglobe

We’re proud to hold a 91% attendee return-rate and welcome everyone From over 45 countries

That want to experience the winter outdoors and ring in the new year 🎉

Age.png
Digital-GIF-2.gif
Gender.png
Location.jpg
Attendance 2.png
Digital-GIF-1.gif

DIGITAL ASSETS

SG18_20181231_203158_BrianWalker5567 copy.jpg

Snowglobe attendees stay up to date

Between our App, social media accounts, newsletter, and website,

We are connected with our audience at all times 📲

SNOWGLOBEMUSICFESTIVAL.COM

(data collected between AUG 15 - Jan 6)

Website.png

Map / activities page

partner page

SNOWGLOBE NEWSLETTER

Email.png

SNOWGLOBE MOBILE APP

 

- - - - -

@SNOWGLOBE SOCIAL MEDIA

WE HOLD OUR CONTENT TO A HIGH STANDARD, EMPLOYING DOZENS OF CONTENT CREATORS

AND A WORLD-CLASS VIDEO PRODUCTION TEAM TO publish THE MEMORIES WE SHARED 📸

 
Socials.png
 
 
 

- - - - -
@MTV SOCIAL MEDIA

MTV came on-site in full force with their camera crews and host personalities

to amplify snowglobe happenings across the globe during NYE weekend 🌎

 
Socials MTV.png
 

PRESS + MEDIA

SG18_20181229_045544_AaronGlassman_8A9A6337 copy.jpg

This year we made a splash 📡

OVER 2 BILLION IMPRESSIONS

- - - - -

OOH & LINEAR ADVERTISING

- - - - -

USER GENERATED CONTENT

KEEPING TAHOE

BEAUTIFUL

Our-Escapades-Emerald-Bay-Lake-Tahoe-Sunset-CC.jpg

It’s crucial that we leave no trace and preserve Lake Tahoe’s environment

We make strides with waste-free earth to ensure preemptive efforts in sustainability and community 🌲💧

Water.png

SUPPORTING SOUTH LAKE TAHOE

[ South tahoe now article ]

Pines.png
Meals.png
Clothes.png

MILLERCOORS

DIGITAL

BG 1.jpg

WEBSITE INCLUSIONS

hyperlinked LOGOs on PARTNERs PAGE

mention on map/activities page

logos in the footer of every website page w/ 2m views


NEWSLETTER INCLUSION

130,000 emails sent with logos included

Screen Shot 2019-01-09 at 2.07.25 PM.png

APP INCLUSION

FIVE mentions in the app

- - - - -

SNOWGLOBE DIGITAL MAP

Map - MC.jpg

- - - - -

PARTNER PRESS RELEASE

PICKUPS: 227 | | REACH: 8,774,635

MILLERCOORS

ACTIVATION

BG 2.jpg

CONSUMPTION

Across all concessions + SAINT ARCHER MASH HOUSE + HOP VALLEY HOP BOX

- - - - -

MENU INCLUSION

- - - - -

ARTIST LOUNGE OPEN BAR

COORS LIGHT + SAINT ARCHER IPA + HOP VALLEY CITRUS MISTRESS & ALPHADELIC

- - - - -

ACTIVATION GALLERY

SAINT ARCHER MASH HOUSE + HOP VALLEY HOP BOX

[NOT PICTURED: COORS LIGHT 21+ WRISTBANDS]

- - - - -

IN-STORE ADVERTISING + SWEEPSTAKES

three pairs of 12/31/2018 NYE V.I.p. PASSES

Safeway El Dorado Hills.jpeg

- - - - -

MAIN STAGE LOGO FEATURE BETWEEN PERFORMANCES

THANK YOU!

See you again for NYE 2019

SG18_20181231_175656_BrianWalker3755 copy.jpg