SNOWGLOBE 2018

MTV PRESENTING PARTNERSHIP RECAP

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Thank you for taking part in SnowGlobe music festival 2018 presented by MTV!

It was amazing to ring in the new year together (in the cold ❄️)

Let’s take a look at what we did…

MAP

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LINEUP

NYE CELEBRATION

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PHOTO GALLERY

LATE NIGHT PROGRAMMING

DEMOGRAPHICS

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we have some incredible people that journey to snowglobe

We’re proud to hold a 91% attendee return-rate and welcome everyone From over 45 countries

That want to experience the winter outdoors and ring in the new year 🎉

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DIGITAL ASSETS

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Snowglobe attendees stay up to date

Between our App, social media accounts, newsletter, and website,

We are connected with our audience at all times 📲

SNOWGLOBEMUSICFESTIVAL.COM

(data collected between AUG 15 - Jan 6)

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Map / activities page

partner page

SNOWGLOBE NEWSLETTER

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SNOWGLOBE MOBILE APP

 

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@SNOWGLOBE SOCIAL MEDIA

WE HOLD OUR CONTENT TO A HIGH STANDARD, EMPLOYING DOZENS OF CONTENT CREATORS

AND A WORLD-CLASS VIDEO PRODUCTION TEAM TO publish THE MEMORIES WE SHARED 📸

 
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@MTV SOCIAL MEDIA

MTV came on-site in full force with their camera crews and host personalities

to amplify snowglobe happenings across the globe during NYE weekend 🌎

 
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PRESS + MEDIA

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This year we made a splash 📡

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OOH & LINEAR ADVERTISING

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USER GENERATED CONTENT

where other festival u.g.c. is hard to differentiate from one event to the next ,

it’s unmistakable that our attendees are at snowglobe

KEEPING TAHOE

BEAUTIFUL

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It’s crucial that we leave no trace and preserve Lake Tahoe’s environment

We make strides with waste-free earth to ensure preemptive efforts in sustainability and community 🌲💧

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SUPPORTING SOUTH LAKE TAHOE

[ South tahoe now article ]

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MTV

DIGITAL

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WEBSITE INCLUSIONS

LOCKUP LOGO ON THE HOMEPAGE

hyperlinked LOGO on PARTNERs PAGE

hyperlinked mention on map/activities page

logo in the footer of every website page w/ 2m views


NEWSLETTER INCLUSION

130,000 emails sent with logo included

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APP INCLUSION

TWO mentionS in the app

+
THREE push notificationS sent to 15,000 users

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SNOWGLOBE DIGITAL MAP

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SOCIAL MEDIA

IMPRESSIONS: 232,672 | | ENGAGEMENTS: 25,087 | | @MTV TAPS: 8,231

 

IMPRESSIONS: 11,481 || @MTV TAPS: 116

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IMPRESSIONS: 16,109 || ENGAGEMENT: 1,932

IMPRESSIONS: 24,892 || ENGAGEMENT: 1,730

 

IMPRESSIONS: 31,158 || ENGAGEMENT: 5,006

IMPRESSIONS: 15,509 || ENGAGEMENT: 1,036

 

‘IN REAL LIFE’ VIDEO SERIES

IMPRESSIONS: 38,460 | | ENGAGEMENTS: 15,383

IMPRESSIONS: 18,132 || ENGAGEMENT: 6,851

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IMPRESSIONS: 13,770 || ENGAGEMENT: 7,221

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IMPRESSIONS: 3,612 || ENGAGEMENT: 719

IMPRESSIONS: 2,946 || ENGAGEMENT: 592

 

SOCIAL SUPPORT FOR THE ADDITIONAL ARTIST ANNOUNCEMENT


IMPRESSIONS: 7,175 || @MTV TAPS: 288

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IMPRESSIONS: 6,635 || @MTV TAPS: 134

IMPRESSIONS: 6,093 || @MTV TAPS: 214

IMPRESSIONS: 5,922 || @MTV TAPS: 402

 

SOCIAL SUPPORT FOR DAY 1 HAPPENINGS

IMPRESSIONS: 12,166 || @MTV TAPS: 1,615

IMPRESSIONS: 11,319 || @MTV TAPS: 544

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IMPRESSIONS: 10,206 || @MTV TAPS: 312

IMPRESSIONS: 9,987 || @MTV TAPS: 210

 

SOCIAL SUPPORT FOR DAY 2 HAPPENINGS

IMPRESSIONS: 9,660 || @MTV TAPS: 1,014

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IMPRESSIONS: 9,187 || @MTV TAPS: 374

IMPRESSIONS: 8,970 || @MTV TAPS: 317

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IMPRESSIONS: 7,651 || @MTV TAPS: 1,051

 

SOCIAL SUPPORT FOR DAY 3 HAPPENINGS (NYE)

IMPRESSIONS: 6,404 || @MTV TAPS: 463

IMPRESSIONS: 7,181 || @MTV TAPS: 288

IMPRESSIONS: 7,673 || @MTV TAPS: 120

IMPRESSIONS: 7,294 || @MTV TAPS: 769

 

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PARTNER PRESS RELEASE

PICKUPS: 227 | | REACH: 8,774,635

MTV

ACTIVATION

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ON-SITE BRANDING

MAIN STAGE SCRIM || FENCING FACADES || BAR MENUS || VENDOR BANNER SIGNAGE

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MTV LODGE ACTIVATION

LARGEST INDOOR HEATED SPACE || CAMPFIRE SEATING || SURPRISE & DELIGHTS || BRAND AMBASSADORS

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MTV PUBLIC WIFI

[ click for usage report ]

three wifi hotspots on-site || 15,000 sign ons

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THE RESULTS ARE IN

Q: How does MTV’s involvement in SnowGlobe impact your impression of SnowGlobe festival, if at all?

   42% said it was better, 51% said it didn’t change

Q: Tell us why this did/didn’t impact your impression of SnowGlobe.

“I know MTV and I expected them to crush it and they did.”

“I think that the funding provided by MTV greatly benefits the SnowGlobe festival by bringing more brands, vendors, etc. to participate in the festivities.”

“I think it was reassuring to know such a big company was backing the festival. It made me feel safer and comfortable”

“I don’t know what snowglobe is like with out mtv so their involvement didn’t impact me”

“It is still the same music festival to me.”

“I arrived for the music. I don't care at all about brands and sponsors and such.”

Q: How does MTV’s involvement in SnowGlobe impact your impression of MTV, if at all?

45% said it was better, 53% said it didn’t change

Q: Tell us why this did/didn’t impact your impression of MTV.

“They threw a great festival while still keeping the Snowglobe similar to how it always has been”

“I've always been a fan, I like seeing them giving more to the community of music festivals”

“Snowglobe was fun so it reflects well on mtv”

“There is a lot of negative stigma surrounding MTV, but I think they put on a great festival and enhanced the experience for me”

“I think MTV has always been legendary, so their affiliation made the festival seem more legit.”

“I wouldn’t have thought MTV would get involved with snowglobe and I thought it was pretty awesome that they did”

THANK YOU!

See you again for NYE 2019

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