SNOWGLOBE 2018

SELECT CBD PARTNERSHIP RECAP

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Thank you for taking part in SnowGlobe music festival 2018 presented by MTV!

It was amazing to ring in the new year together (in the cold ❄️)

Let’s take a look at what we did…

MAP

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LINEUP

NYE CELEBRATION

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PHOTO GALLERY

LATE NIGHT PROGRAMMING

DEMOGRAPHICS

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we have some incredible people that journey to snowglobe

We’re proud to hold a 91% attendee return-rate and welcome everyone From over 45 countries

That want to experience the winter outdoors and ring in the new year 🎉

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DIGITAL ASSETS

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Snowglobe attendees stay up to date

Between our App, social media accounts, newsletter, and website,

We are connected with our audience at all times 📲

SNOWGLOBEMUSICFESTIVAL.COM

(data collected between AUG 15 - Jan 6)

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Map / activities page

partner page

SNOWGLOBE NEWSLETTER

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SNOWGLOBE MOBILE APP

 

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@SNOWGLOBE SOCIAL MEDIA

WE HOLD OUR CONTENT TO A HIGH STANDARD, EMPLOYING DOZENS OF CONTENT CREATORS

AND A WORLD-CLASS VIDEO PRODUCTION TEAM TO publish THE MEMORIES WE SHARED 📸

 
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@MTV SOCIAL MEDIA

MTV came on-site in full force with their camera crews and host personalities

to amplify snowglobe happenings across the globe during NYE weekend 🌎

 
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PRESS + MEDIA

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This year we made a splash 📡

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OOH & LINEAR ADVERTISING

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USER GENERATED CONTENT

KEEPING TAHOE

BEAUTIFUL

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It’s crucial that we leave no trace and preserve Lake Tahoe’s environment

We make strides with waste-free earth to ensure preemptive efforts in sustainability and community 🌲💧

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SUPPORTING SOUTH LAKE TAHOE

[ South tahoe now article ]

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SELECT CBD

DIGITAL

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WEBSITE INCLUSIONS

hyperlinked LOGO on PARTNERs PAGE

logo in the footer of every website page w/ 2m views

three hyperlinked mentionS + logo on map/activities page

 
 

NEWSLETTER INCLUSION

130,000 emails sent with logo included

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APP INCLUSION

TWO mentionS in the app

+ push notification sent to 15,000 users

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ROAD TO SNOWGLOBE CONTEST

 

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SNOWGLOBE DIGITAL MAP

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SOCIAL MEDIA

IMPRESSIONS: 30,286 | | ENGAGEMENTS: 1,587

 

DURING EVENT INSTAGRAM

IMPRESSIONS: 14,412

ENGAGEMENTS: 600

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DURING EVENT INSTAGRAM STORY

IMPRESSIONS: 7,084

ENGAGEMENTS: 444

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DURING EVENT TWEET

IMPRESSIONS: 2,956

ENGAGEMENTS: 307

DURING EVENT FACEBOOK

IMPRESSIONS: 5,834

ENGAGEMENTS: 236

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PARTNER PRESS RELEASE

PICKUPS: 227 | | REACH: 8,774,635

SELECT CBD

ACTIVATION

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ON-SITE CONSUMPTION

 
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ARTIST LOUNGE OPEN BAR + ARTIST GREENROOM + ATHLETE GREENROOM

ARTIST BAR: cocktail TINCTURES + cooler w/ BRANDED ICE CUBES + branded COASTERS

ARTIST GREENROOM: DISPLAY TABLE + gifted CUSTOM sampling cases + CBD MASSAGES

Athlete greenroom: Gifted all performing skiers & snowboarders

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SELECT CBD LOUNGE

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MAIN STAGE LOGO FEATURE BETWEEN PERFORMANCES

THANK YOU!

See you again for NYE 2019

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