SNOWGLOBE 2018

CITY OF SOUTH LAKE TAHOE PARTNERSHIP RECAP

SG18_20181229_172300_JORGPHOTO_JP2_6638.jpg

Thank you for taking part in SnowGlobe music festival 2018 presented by MTV!

It was amazing to ring in the new year together (in the cold ❄️)

Let’s take a look at what we did…

MAP

Demo-Body-GIF-2.gif

LINEUP

NYE CELEBRATION

Demo-Body-GIF.gif

PHOTO GALLERY

LATE NIGHT PROGRAMMING

DEMOGRAPHICS

Demo-GIF-1.2.gif

we have some incredible people that journey to snowglobe

We’re proud to hold a 91% attendee return-rate and welcome everyone From over 45 countries

That want to experience the winter outdoors and ring in the new year 🎉

Age.png
Digital-GIF-2.gif
Gender.png
Location.jpg
Attendance 2.png
Digital-GIF-1.gif

DIGITAL ASSETS

SG18_20181231_203158_BrianWalker5567 copy.jpg

Snowglobe attendees stay up to date

Between our App, social media accounts, newsletter, and website,

We are connected with our audience at all times 📲

SNOWGLOBEMUSICFESTIVAL.COM

(data collected between AUG 15 - Jan 6)

Website.png

Map / activities page

partner page

SNOWGLOBE NEWSLETTER

Email.png

SNOWGLOBE MOBILE APP

 

- - - - -

@SNOWGLOBE SOCIAL MEDIA

WE HOLD OUR CONTENT TO A HIGH STANDARD, EMPLOYING DOZENS OF CONTENT CREATORS

AND A WORLD-CLASS VIDEO PRODUCTION TEAM TO publish THE MEMORIES WE SHARED 📸

 
Socials.png
 
 
 

- - - - -
@MTV SOCIAL MEDIA

MTV came on-site in full force with their camera crews and host personalities

to amplify snowglobe happenings across the globe during NYE weekend 🌎

 
Socials MTV.png
 

PRESS + MEDIA

SG18_20181229_045544_AaronGlassman_8A9A6337 copy.jpg

This year we made a splash 📡

OVER 2 BILLION IMPRESSIONS

- - - - -

OOH & LINEAR ADVERTISING

- - - - -

USER GENERATED CONTENT

where other festival u.g.c. is hard to differentiate from one event to the next ,

it’s unmistakable that our attendees are at snowglobe

KEEPING TAHOE

BEAUTIFUL

Our-Escapades-Emerald-Bay-Lake-Tahoe-Sunset-CC.jpg

It’s crucial that we leave no trace and preserve SOUTH Lake Tahoe’s environment

We make strides with waste-free earth to ensure preemptive efforts in sustainability and community 🌲💧

Water.png

SUPPORTING SOUTH LAKE TAHOE

[ South tahoe now article ]

Pines.png
Meals.png
Clothes.png

CITY OF SOUTH LAKE TAHOE

BG 1.jpg

THE BIG HEADLINE:

SNOWGLOBE 2018 + SOUTH LAKE TAHOE ACHIEVED

OVER 2 BILLION MEDIA IMPRESSIONS

HERE’S WHAT WE DID FOR YOU

[ because we love you so much <3 ]

BG 2.jpg

OFFICIAL FLYER INCLUSION

[ “south lake tahoe” included at the header ]

- - - - -

WEBSITE INCLUSIONS

hyperlinked LOGO on PARTNERs PAGE

+ logo in the footer of every website page w/ 2,000,000+ views


NEWSLETTER INCLUSION

130,000 emails sent with logo included

Screen Shot 2019-01-09 at 2.07.25 PM.png

APP INCLUSION

HYPERLINKED mention in the app

- - - - -

PARTNER PRESS RELEASE

PICKUPS: 227 media outlets | | REACH: 8,774,635 readers

MTV issued a global press release with a set location of “SOUTH LAKE TAHOE, Calif”

and called out “City of South Lake Tahoe” as a sponsor.

 

- - - - -

SOCIAL MEDIA

TOTAL IMPRESSIONS that snowglobe DELIVERED: 87,893

[ That specifically tag @cityofslt ]

PRE-FESTIVAL SOCIAL MEDIA

IMPRESSIONS: 28,427

Screen Shot 2018-11-21 at 1.58.20 PM.png

IMPRESSIONS: 22,289

Screen Shot 2019-02-01 at 6.56.10 AM.png
 

AFTER-FESTIVAL SOCIAL MEDIA

IMPRESSIONS: 25,453

Screen Shot 2019-02-01 at 7.03.16 AM.png

IMPRESSIONS: 7,494

Screen Shot 2019-02-01 at 7.30.23 AM.png

IMPRESSIONS: 4,230

 

ADDITIONAL SOCIAL MEDIA SUPPORT

From snowglobe, from media, and from artists

[ we estimate this to be over 500,000 impressions ]

Screen Shot 2019-02-01 at 7.12.23 AM.png
Screen Shot 2019-02-01 at 7.31.07 AM.png
Screen Shot 2019-02-01 at 7.04.06 AM.png
Screen Shot 2019-02-01 at 7.11.33 AM.png
Screen Shot 2019-02-01 at 7.16.24 AM.png
Screen Shot 2019-02-01 at 7.17.05 AM.png
Screen Shot 2019-02-01 at 7.09.54 AM.png
Screen Shot 2019-02-01 at 7.22.19 AM.png
Screen Shot 2019-02-01 at 7.24.14 AM.png
Screen Shot 2019-02-01 at 7.13.35 AM.png
 

- - - - -

LAST BUT NOT LEAST

THE RETURN OF OUR ICONIC “SOUTH LAKE TAHOE, CA” NEON STAGE SIGNAGE

SG18_20181230_082218_AaronGlassman_SG18_20181230_082218_AaronGlassman_8A9A8939.jpg

THANK YOU!

See you again for NYE 2019

SG18_20181231_175656_BrianWalker3755 copy.jpg