SNOWGLOBE 2018

SVEDKA PARTNERSHIP RECAP

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Thank you for taking part in SnowGlobe music festival 2018 presented by MTV!

It was amazing to ring in the new year together (in the cold ❄️)

Let’s take a look at what we did…

MAP

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LINEUP

NYE CELEBRATION

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PHOTO GALLERY

LATE NIGHT PROGRAMMING

DEMOGRAPHICS

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we have some incredible people that journey to snowglobe

We’re proud to hold a 91% attendee return-rate and welcome everyone From over 45 countries

That want to experience the winter outdoors and ring in the new year 🎉

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DIGITAL ASSETS

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Snowglobe attendees stay up to date

Between our App, social media accounts, newsletter, and website,

We are connected with our audience at all times 📲

SNOWGLOBEMUSICFESTIVAL.COM

(data collected between AUG 15 - Jan 6)

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Map / activities page

partner page

SNOWGLOBE NEWSLETTER

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SNOWGLOBE MOBILE APP

 

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@SNOWGLOBE SOCIAL MEDIA

WE HOLD OUR CONTENT TO A HIGH STANDARD, EMPLOYING DOZENS OF CONTENT CREATORS

AND A WORLD-CLASS VIDEO PRODUCTION TEAM TO publish THE MEMORIES WE SHARED 📸

 
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@MTV SOCIAL MEDIA

MTV came on-site in full force with their camera crews and host personalities

to amplify snowglobe happenings across the globe during NYE weekend 🌎

 
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PRESS + MEDIA

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This year we made a splash 📡

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OOH & LINEAR ADVERTISING

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USER GENERATED CONTENT

KEEPING TAHOE

BEAUTIFUL

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It’s crucial that we leave no trace and preserve Lake Tahoe’s environment

We make strides with waste-free earth to ensure preemptive efforts in sustainability and community 🌲💧

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SUPPORTING SOUTH LAKE TAHOE

[ South tahoe now article ]

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SVEDKA

DIGITAL

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WEBSITE INCLUSIONS

hyperlinked LOGO on PARTNERs PAGE

hyperlinked mention on map/activities page

logo in the footer of every website page w/ 2m views


NEWSLETTER INCLUSION

130,000 emails sent with logo included

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APP INCLUSION

hyperlinked mention in the app

+ push notification sent to 15,000 users

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SOCIAL MEDIA

IMPRESSIONS: 29,394 | | ENGAGEMENTS: 2,479

PRE EVENT TWEET

IMPRESSIONS: 5,197

ENGAGEMENTS: 906

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DURING EVENT TWEET

IMPRESSIONS: 3,017

ENGAGEMENTS: 531

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PRE EVENT INSTAGRAM

IMPRESSIONS: 12,226

ENGAGEMENTS: 289

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DURING EVENT INSTAGRAM

IMPRESSIONS: 8,954

ENGAGEMENTS: 753

 

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PARTNER PRESS RELEASE

PICKUPS: 227 | | REACH: 8,774,635

SVEDKA

ACTIVATION

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CONSUMPTION

Across all concessions

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MENU INCLUSION

leading position amongst liquor options

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ARTIST LOUNGE OPEN BAR

SVEDKA + SVEDKA CUCUMBER LIME + SVEDKA CITRON

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THANK YOU!

See you again for NYE 2019

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