SNOWGLOBE 2018

TAHOE SOUTH PARTNERSHIP RECAP + 2019 proposal

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Thank you for taking part in SnowGlobe music festival 2018 presented by MTV!

It was amazing to ring in the new year together (in the cold ❄️)

Let’s take a look at what we did…

MAP

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LINEUP

NYE CELEBRATION

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PHOTO GALLERY

LATE NIGHT PROGRAMMING

DEMOGRAPHICS

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we have some incredible people that journey to snowglobe

We’re proud to hold a 91% attendee return-rate and welcome everyone From over 45 countries

That want to experience the winter outdoors and ring in the new year 🎉

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DIGITAL ASSETS

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Snowglobe attendees stay up to date

Between our App, social media accounts, newsletter, and website,

We are connected with our audience at all times 📲

SNOWGLOBEMUSICFESTIVAL.COM

(data collected between AUG 15 - Jan 6)

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Map / activities page

partner page

SNOWGLOBE NEWSLETTER

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SNOWGLOBE MOBILE APP

 

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@SNOWGLOBE SOCIAL MEDIA

WE HOLD OUR CONTENT TO A HIGH STANDARD, EMPLOYING DOZENS OF CONTENT CREATORS

AND A WORLD-CLASS VIDEO PRODUCTION TEAM TO publish THE MEMORIES WE SHARED 📸

 
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@MTV SOCIAL MEDIA

MTV came on-site in full force with their camera crews and host personalities

to amplify snowglobe happenings across the globe during NYE weekend 🌎

 
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PRESS + MEDIA

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This year we made a splash 📡

OVER 2 BILLION IMPRESSIONS

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OOH & LINEAR ADVERTISING

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USER GENERATED CONTENT

where other festival u.g.c. is hard to differentiate from one event to the next ,

it’s unmistakable that our attendees are at snowglobe

KEEPING TAHOE

BEAUTIFUL

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It’s crucial that we leave no trace and preserve SOUTH Lake Tahoe’s environment

We make strides with waste-free earth to ensure preemptive efforts in sustainability and community 🌲💧

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SUPPORTING SOUTH LAKE TAHOE

[ South tahoe now article ]

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TAHOE SOUTH

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THE BIG HEADLINE:

SNOWGLOBE 2018 + SOUTH LAKE TAHOE ACHIEVED

OVER 2 BILLION MEDIA IMPRESSIONS

HERE’S WHAT WE DID FOR YOU

[ BECAUSE WE LOVE YOU SO MUCH <3 ]

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OFFICIAL FLYER INCLUSION

[ “SOUTH LAKE TAHOE” INCLUDED AT THE HEADER ]

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WEBSITE INCLUSIONS

hyperlinked LOGO on PARTNERs PAGE

+ logo in the footer of every website page w/ 2,000,000+ views

NEWSLETTER INCLUSION

130,000 emails sent with logo included

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APP INCLUSION

HYPERLINKED mention in the app

 

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PARTNER PRESS RELEASE

PICKUPS: 227 | | REACH: 8,774,635


MTV ISSUED A GLOBAL PRESS RELEASE WITH A SET LOCATION OF “SOUTH LAKE TAHOE, CALIF”

AND CALLED OUT “TAHOE SOUTH” AS A SPONSOR.


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SOCIAL MEDIA

TOTAL IMPRESSIONS THAT SNOWGLOBE DELIVERED: 502,608

[ THAT SPECIFICALLY TAG @TAHOESOUTH]

 

INSTAGRAM

IMPRESSIONS: 351,880

IMPRESSIONS: 23,733

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IMPRESSIONS: 31,389

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IMPRESSIONS: 26,709

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IMPRESSIONS: 20,677

IMPRESSIONS: 18,077

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IMPRESSIONS: 22,289

IMPRESSIONS: 22,615

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IMPRESSIONS: 19,454

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IMPRESSIONS: 28,429

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IMPRESSIONS: 32,403

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IMPRESSIONS: 24,537

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IMPRESSIONS: 17,804

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IMPRESSIONS: 23,126

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IMPRESSIONS: 18,550

IMPRESSIONS: 22,088

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TWITTER

IMPRESSIONS: 81,919

IMPRESSIONS: 7,244

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IMPRESSIONS: 2,884

IMPRESSIONS: 9,150

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IMPRESSIONS: 33,910

IMPRESSIONS: 4,295

IMPRESSIONS: 4,331

IMPRESSIONS: 6,683

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IMPRESSIONS: 5,731

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IMPRESSIONS: 7,691

RETWEETS

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FACEBOOK

IMPRESSIONS: 68,809

IMPRESSIONS: 4,374

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IMPRESSIONS: 8,417

IMPRESSIONS: 14,996

IMPRESSIONS: 11,968

IMPRESSIONS: 9,263

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IMPRESSIONS: 19,791

 


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ADDITIONAL SOCIAL MEDIA SUPPORT

FROM SNOWGLOBE, FROM MEDIA, AND FROM ARTISTS

[ WE ESTIMATE THIS TO BE OVER 500,000 IMPRESSIONS ]

 

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LAST BUT NOT LEAST

THE RETURN OF OUR ICONIC “SOUTH LAKE TAHOE, CA” NEON STAGE SIGNAGE

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WHAT CAN WE DO THIS YEAR?

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Let’s Get More People Excited About All That South Lake Tahoe Has To Offer!

with mtv’s help, Snowglobe can further position South LAke Tahoe at the forefront of winter fun, entertainment, and n.y.e.

mtv has a proprietary in-house agency called “whosay” that can amplify your message to anyone, anywhere, and at any scale.

IT’s incredible.

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EXAMPLES OF WHOSAY’S WORK

THANK YOU!

See you again for NYE 2019

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