SNOWGLOBE 2019

PRESENTED BY MTV

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Recently acquired by MTV, SnowGlobe is the world’s largest winter music festival

hosting renowned music performances paired with live winter sports exhibitions & interactive art installations

all packed into a winter wonderland weekend escape to celebrate New Year’s Eve.

A QUICK LOOK AT last year…

MAP

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LINEUP

NYE CELEBRATION

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PHOTO GALLERY

EXPERIENCE

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we welcome you to a place where winter’s natural atmosphere shapes the experience,

where the environment is a central character & active ingredient curated by “the magic of small”.

by creating an intimate, unique adventure that is not able to be replicated,

we are able to define our moment OF excitement & anticipation for n.y.e

and cement that memory in history. every. year.

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DEMOGRAPHICS

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we have some incredible people that journey to snowglobe

We’re proud to hold a 91% attendee return-rate and welcome everyone From over 45 countries 🎉

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[ CORE AUDIENCE ]

[ CORE AUDIENCE ]

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PRESS + MEDIA

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LAST year we made a splash 📡

[ SnowGlobe’s marketing cycle is Q4, September - January ]

OVER 2 BILLION IMPRESSIONS

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OOH & LINEAR ADVERTISING

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USER GENERATED CONTENT

where other festival u.g.c. is hard to differentiate from one event to the next ,

it is unmistakable that our attendees are at snowglobe

DIGITAL ASSETS

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~We can deliver branded messaging to our audience across multiple mediums~

Snowglobe attendees stay up to date

Between our App, social media accounts, newsletter, and website,

We are connected with our audience at all times 📲

SNOWGLOBEMUSICFESTIVAL.COM

(data collected between AUG 15 - Jan 6, 2018)

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Map / activities page

partner page

SNOWGLOBE NEWSLETTER

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SNOWGLOBE MOBILE APP

 

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@SNOWGLOBE SOCIAL MEDIA

WE HOLD OUR CONTENT TO A HIGH STANDARD, EMPLOYING DOZENS OF CONTENT CREATORS

AND A WORLD-CLASS VIDEO PRODUCTION TEAM TO publish THE MEMORIES WE SHARED 📸

~Tap into our creators for customized branded festival culture content~

 
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@MTV SOCIAL MEDIA

MTV amplifies our snowglobe happenings across the globe during NYE weekend

with their camera crews and host personalities 🌎

~We can leverage MTV Social platforms to amplify your brand’s message~

 
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WHOSAY

~we can also give the world a chance to see what your brand is doing at Snowglobe via whosay~

We have the in-house ability to activate whosay’s proprietary branded content influencer marketing service.

Whosay offers a complete solution from:

identifying & Securing aligned talent

content production & distribution

performance optimization

Guaranteed measurement of impressions

KEEPING TAHOE

BEAUTIFUL

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[ Taking a moment to showcase our important community efforts ]

It’s crucial that we leave no trace and preserve Lake Tahoe’s environment

We make strides with waste-free earth to ensure preemptive efforts in sustainability and community 🌲💧

~how can your brand participate and share the story?~

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SUPPORTING SOUTH LAKE TAHOE

[ South tahoe now article ]

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PARTNERSHIPS

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HOW CAN WE HELP YOU ENGAGE THE GEN-Z / MILLENNIAL?

We specialize in ideating partnership concepts that resonate with our audience & community. Whether you're interested in data-capture, creating engaging content, or activating a unique experience, we're here to assist in optimizing customer-acquisition, lead generation, and sales growth for the brands we love.

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Our standards for quality partnerships are defined by a win-win-win framework. True value is when our partners, our community, and our guests are gratified.

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SNOWGLOBE THOUGHT STARTERS:

[ here’s some tips to win over our audience ]

🎉 celebrate new year’s eve 🎉

⛷❄️ play along with the winter theme ❄️⛷

🚘✈️ improve their journey to lake tahoe ✈️🚘

🔥 provide heated spaces & warming handouts 🔥

🌲 show that you’re environmentally conscious 🌲

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PREVIOUS PARTNERSHIPS INCLUDE:

HAPPY SOCKS

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SNOWGLOBE

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Let’s Improve the Wet-Feet Epidemic at SnowGlobe.

People come unprepared & end up soaking their shoes & socks at snowglobe every year.

By providing a solution to our “wet-feet epidemic”, Snowglobe can position hAPPY SOCK’s brand

at the forefront of music, comfort, winter, and n.y.e.

 

Activation Concepts

We focus on providing two solutions: fresh socks and a shoe/sock drying experience.

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We build a Pop-up shop inside SnowGlobe

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that draws people in to dry their shoes

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and realize they need new, fun & dry socks

 

Add a Layer of User-Generated-Content & Data Capture.

give snowglobe attendees a method to share their happy socks experience, and also capture their data 🔋

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And Offer Your Fanbase an Incredible N.Y.E. Prize

With proximity from san francisco & Los Angeles

leverage your retail accounts to promote a ticket give-a-way or contest

that sends lucky winners to a v.i.p. snowglobe experience ❄️


THANK YOU!

We hope to see you for NYE 2019

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