SNOWGLOBE 2019

PRESENTED BY MTV

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Recently acquired by MTV, SnowGlobe is the world’s largest winter music festival

hosting renowned music performances paired with live winter sports exhibitions & interactive art installations

all packed into a winter wonderland weekend escape to celebrate New Year’s Eve.

A QUICK LOOK AT last year…

MAP

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LINEUP

NYE CELEBRATION

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PHOTO GALLERY

EXPERIENCE

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we welcome you to a place where winter’s natural atmosphere shapes the experience,

where the environment is a central character & active ingredient curated by “the magic of small”.

by creating an intimate, unique adventure that is not able to be replicated,

we are able to define our moment OF excitement & anticipation for n.y.e

and cement that memory in history. every. year.

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DEMOGRAPHICS

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we have some incredible people that journey to snowglobe

We’re proud to hold a 91% attendee return-rate and welcome everyone From over 45 countries 🎉

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[ CORE AUDIENCE ]

[ CORE AUDIENCE ]

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PRESS + MEDIA

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LAST year we made a splash 📡

[ SnowGlobe’s marketing cycle is Q4, September - January ]

OVER 2 BILLION IMPRESSIONS

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OOH & LINEAR ADVERTISING

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USER GENERATED CONTENT

where other festival u.g.c. is hard to differentiate from one event to the next ,

it is unmistakable that our attendees are at snowglobe

DIGITAL ASSETS

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~We can deliver branded messaging to our audience across multiple mediums~

Snowglobe attendees stay up to date

Between our App, social media accounts, newsletter, and website,

We are connected with our audience at all times 📲

SNOWGLOBEMUSICFESTIVAL.COM

(data collected between AUG 15 - Jan 6, 2018)

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Map / activities page

partner page

SNOWGLOBE NEWSLETTER

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SNOWGLOBE MOBILE APP

 

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@SNOWGLOBE SOCIAL MEDIA

WE HOLD OUR CONTENT TO A HIGH STANDARD, EMPLOYING DOZENS OF CONTENT CREATORS

AND A WORLD-CLASS VIDEO PRODUCTION TEAM TO publish THE MEMORIES WE SHARED 📸

~Tap into our creators for customized branded festival culture content~

 
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@MTV SOCIAL MEDIA

MTV amplifies our snowglobe happenings across the globe during NYE weekend

with their camera crews and host personalities 🌎

~We can leverage MTV Social platforms to amplify your brand’s message~

 
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WHOSAY

~we can also give the world a chance to see what your brand is doing at Snowglobe via whosay~

We have the in-house ability to activate whosay’s proprietary branded content influencer marketing service.

Whosay offers a complete solution from:

identifying & Securing aligned talent

content production & distribution

performance optimization

Guaranteed measurement of impressions

KEEPING TAHOE

BEAUTIFUL

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[ Taking a moment to showcase our important community efforts ]

It’s crucial that we leave no trace and preserve Lake Tahoe’s environment

We make strides with waste-free earth to ensure preemptive efforts in sustainability and community 🌲💧

~how can your brand participate and share the story?~

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SUPPORTING SOUTH LAKE TAHOE

[ South tahoe now article ]

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PARTNERSHIPS

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HOW CAN WE HELP YOU ENGAGE THE GEN-Z / MILLENNIAL?

We specialize in ideating partnership concepts that resonate with our audience & community. Whether you're interested in data-capture, creating engaging content, or activating a unique experience, we're here to assist in optimizing customer-acquisition, lead generation, and sales growth for the brands we love.

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Our standards for quality partnerships are defined by a win-win-win framework. True value is when our partners, our community, and our guests are gratified.

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SNOWGLOBE THOUGHT STARTERS:

[ here’s some tips to win over our audience ]

🎉 celebrate new year’s eve 🎉

⛷❄️ play along with the winter theme ❄️⛷

🚘✈️ improve their journey to lake tahoe ✈️🚘

🔥 provide heated spaces & warming handouts 🔥

🌲 show that you’re environmentally conscious 🌲

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PREVIOUS PARTNERSHIPS INCLUDE:

LTVA & SOUTH LAKE TAHOE

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SNOWGLOBE

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#1

Let’s Get People to Stay Longer

This year snowglobe will be on Sunday-Monday-Tuesday

SnowGlobe can promote extended stays by conceptualizing additional programming

in partnership with ltva, such as:

SnowGlobe pre-party at a stateline hotel/nightclub

friday 12/27

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SnowGlobe ski costume contest at a local resort

saturday 12/28

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#2

Let’s Get More Website Visits

During Snowglobe’s marketing cycle, we accumulate over 3,000,000 website views.

By integrating ltva in a larger capacity, we can help drive website visits.

[ SNOWGLOBE CAMPAIGNS SEPTEMBER - JANUARY ]

install a live weather cam for south lake tahoe on snowglobe’s website, hyperlinked to ltva’s website

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#3

PR & Media

This has been our strong suit over the years, delivering more & more awareness with last year’s achievement of over 2,000,000,000 impressions!

we’ll continue to drive “south lake tahoe” in direct connection with snowglobe music festival.

gen-z focused media

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music focused media

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entertainment focused media

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MTV commercial advertisements across the u.s.a.

out of home advertising across the u.s.a.

& continued snowglobe social media exposure

 

#4

Let’s Get People Back to South Lake Tahoe

We have incredible data on who our snowglobe audience is and we can share our audience profiles so that ltva can target those same millennial & gen-z peoples any time of the year.

snowglobe & ltva will work collaboratively to arrive at a mutually agreeable number of profiles based upon the $35,000 allocation towards this program.

 

AUDIENCE BREAKDOWNS

SAMPLE CAMPAIGN STRUCTURE #1:

CONVERSIONS

This structure is designed to target confirmed SnowGlobe buyers (and recent South Lake Tahoe visitors) with a clear call to action.

HIGHLY targeted Audience Profiles: 

SnowGlobe 2018 Ticket Buyers, 2017 Ticket Buyers, 2016 Ticket Buyers, & Newsletter Subscribers

LOCATIONS: 

Los Angeles, San Diego, Sacramento, Santa Barbara, Orange County

AGE: 

18-30 year olds

SAMPLE CAMPAIGN STRUCTURE #2:

PROSPECTING

This structure is designed to introduce the 'Tahoe South' brand to new audience or demographic. This would be ideal for supporting existing retargeting campaigns and audience / database growth. 

broad Audience Profiles: 

SnowGlobe 2018 Facebook Visitors, Facebook Engagement, Instagram Visitors, Instagram Engagement, Website Traffic, & Eventbrite Traffic 

LOCATIONS: 

Los Angeles, San Diego, Sacramento, Santa Barbara, Orange County

AGE: 

18-30 year olds

 

AUDIENCE SIZES

SAMPLE CAMPAIGN STRUCTURE #1:

CONVERSIONS

we hold 175K+ HIGHLY targeted Audience Profiles

SAMPLE CAMPAIGN STRUCTURE #2:

PROSPECTING

we hold 2M+ broad Audience Profiles

AUDIENCE DELIVERED:

Industry standard suggests that the cost to acquire a single e-mail address is ~ $150, with variables like method of acquisition and levels of engagement representing additional multipliers to said base cost.

Given the size and quality of our audience database, the attributable value of these audience profiles are well within the range of hundred of thousands, if not millions, of dollars.

But… as our long-term & trusted partner, we are willing to deliver & recommend taking advantage of:

5,000 conversion profiles + 30,000 prospecting profiles for a combined 35,000 SnowGlobe audience profiles.

THANK YOU!

We hope to see you for NYE 2019

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