SNOWGLOBE 2019

PRESENTED BY MTV

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Recently acquired by MTV, SnowGlobe is the world’s largest winter music festival

hosting renowned music performances paired with live winter sports exhibitions & interactive art installations

all packed into a winter wonderland weekend escape to celebrate New Year’s Eve.

A QUICK LOOK AT last year…

MAP

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LINEUP

NYE CELEBRATION

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PHOTO GALLERY

EXPERIENCE

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we welcome you to a place where winter’s natural atmosphere shapes the experience,

where the environment is a central character & active ingredient curated by “the magic of small”.

by creating an intimate, unique adventure that is not able to be replicated,

we are able to define our moment OF excitement & anticipation for n.y.e

and cement that memory in history. every. year.

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DEMOGRAPHICS

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we have some incredible people that journey to snowglobe

We’re proud to hold a 91% attendee return-rate and welcome everyone From over 45 countries 🎉

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[ CORE AUDIENCE ]

[ CORE AUDIENCE ]

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PRESS + MEDIA

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LAST year we made a splash 📡

[ SnowGlobe’s marketing cycle is Q4, September - January ]

OVER 2 BILLION IMPRESSIONS

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OOH & LINEAR ADVERTISING

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USER GENERATED CONTENT

where other festival u.g.c. is hard to differentiate from one event to the next ,

it is unmistakable that our attendees are at snowglobe

DIGITAL ASSETS

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~We can deliver branded messaging to our audience across multiple mediums~

Snowglobe attendees stay up to date

Between our App, social media accounts, newsletter, and website,

We are connected with our audience at all times 📲

SNOWGLOBEMUSICFESTIVAL.COM

(data collected between AUG 15 - Jan 6, 2018)

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Map / activities page

partner page

SNOWGLOBE NEWSLETTER

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SNOWGLOBE MOBILE APP

 

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@SNOWGLOBE SOCIAL MEDIA

WE HOLD OUR CONTENT TO A HIGH STANDARD, EMPLOYING DOZENS OF CONTENT CREATORS

AND A WORLD-CLASS VIDEO PRODUCTION TEAM TO publish THE MEMORIES WE SHARED 📸

~Tap into our creators for customized branded festival culture content~

 
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@MTV SOCIAL MEDIA

MTV amplifies our snowglobe happenings across the globe during NYE weekend

with their camera crews and host personalities 🌎

~We can leverage MTV Social platforms to amplify your brand’s message~

 
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WHOSAY

~we can also give the world a chance to see what your brand is doing at Snowglobe via whosay~

We have the in-house ability to activate whosay’s proprietary branded content influencer marketing service.

Whosay offers a complete solution from:

identifying & Securing aligned talent

content production & distribution

performance optimization

Guaranteed measurement of impressions

KEEPING TAHOE

BEAUTIFUL

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[ Taking a moment to showcase our important community efforts ]

It’s crucial that we leave no trace and preserve Lake Tahoe’s environment

We make strides with waste-free earth to ensure preemptive efforts in sustainability and community 🌲💧

~how can your brand participate and share the story?~

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SUPPORTING SOUTH LAKE TAHOE

[ South tahoe now article ]

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PARTNERSHIPS

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HOW CAN WE HELP YOU ENGAGE THE GEN-Z / MILLENNIAL?

We specialize in ideating partnership concepts that resonate with our audience & community. Whether you're interested in data-capture, creating engaging content, or activating a unique experience, we're here to assist in optimizing customer-acquisition, lead generation, and sales growth for the brands we love.

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Our standards for quality partnerships are defined by a win-win-win framework. True value is when our partners, our community, and our guests are gratified.

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SNOWGLOBE THOUGHT STARTERS:

[ here’s some tips to win over our audience ]

🎉 celebrate new year’s eve 🎉

⛷❄️ play along with the winter theme ❄️⛷

🚘✈️ improve their journey to lake tahoe ✈️🚘

🔥 provide heated spaces & warming handouts 🔥

🌲 show that you’re environmentally conscious 🌲

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PREVIOUS PARTNERSHIPS INCLUDE:

TIPSY ELVES

x

SNOWGLOBE

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Let’s Get People Excited About Snow-Suits

Snow-suits are the ultimate snowglobe survival tool:

waterproof ✅ warm ✅ fun ✅

partnering with Snowglobe will position tipsy elves’ brand

at the forefront of music, style, winter, and n.y.e.

 

#1

Collaborate

snowglobe will facilitate a licensing partnership between mtv & tipsy elves

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#2

Announcement

Leverage festival marketing assets to give the snowglobe audience a first chance to purchase

[ SNOWGLOBE CAMPAIGNS SEPTEMBER - JANUARY ]

130,000 email subscribers

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160,000+ social following

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15,000+ APP USERS

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#3

Promotion

STRATEGIZE ON amplification methods utilizing our resources

DIGITAL CONTESTING

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PRESS STRATEGY w/ mtv

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talent/athlete seeding

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#4

Activate

Be featured on-the-ground in front of 20,000 fans

Customize your own footprint

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integrate with mtv’s Activation

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Host a ski/snowboard costume contest

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#5

SOLD-OUT

We congratulate ourselves on a sold-out collaboration, successful campaign, and beginning of a long-term relationship!

PARTNERSHIP TERMS

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How Do We Get Started?

CLICK HERE to see the outlined proposal in detail

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Deliverables include:

Facilitation of a licensing partnership between Tipsy Elves and MTV

Designation as “Official Sponsor” or “Official Snowsuit” of SnowGlobe presented by MTV 2019

Tipsy Elves’ likeness featured amongst SnowGlobe owned & operated assets like website, newsletter, social media, app, etc

Rights to leverage SnowGlobe’s IP for online or in-store promotions

Press support from SnowGlobe & MTV

On-site activation consultation

Facilitation of talent seeding at the festival

Ticket allocation

Investment: $50,000

THANK YOU!

We hope to see you for NYE 2019

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