SNOWGLOBE 2019

PRESENTED BY MTV

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Recently acquired by MTV, SnowGlobe is the world’s largest winter music festival

hosting renowned music performances paired with live winter sports exhibitions & interactive art installations

all packed into a winter wonderland weekend escape to celebrate New Year’s Eve.

A QUICK LOOK AT SNOWGLOBE 2018…

MAP

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LINEUP

NYE CELEBRATION

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PHOTO GALLERY

LATE NIGHT PROGRAMMING

EXPERIENCE

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we welcome you to a place where winter’s natural atmosphere shapes the experience,

where the environment is a central character & active ingredient curated by “the magic of small”.

by creating an intimate, unique adventure that is not able to be replicated,

we are able to define our moment OF excitement & anticipation for n.y.e

and cement that memory in history. every. year.

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DEMOGRAPHICS

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we have some incredible people that journey to snowglobe

We’re proud to hold a 91% attendee return-rate and welcome everyone From over 45 countries 🎉

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[ CORE AUDIENCE ]

[ CORE AUDIENCE ]

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PRESS + MEDIA

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LAST year we made a splash 📡

[ SnowGlobe’s marketing cycle is Q4, September - January ]

OVER 2 BILLION IMPRESSIONS

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OOH & LINEAR ADVERTISING

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USER GENERATED CONTENT

where other festival u.g.c. is hard to differentiate from one event to the next ,

it is unmistakable that our attendees are at snowglobe

DIGITAL ASSETS

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~WE CAN DELIVER BRANDED MESSAGING TO OUR AUDIENCE ACROSS MULTIPLE MEDIUMS~

Snowglobe attendees stay up to date

Between our App, social media accounts, newsletter, and website,

We are connected with our audience at all times 📲

SNOWGLOBEMUSICFESTIVAL.COM

(data collected between AUG 15 - Jan 6, 2018)

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Map / activities page

partner page

SNOWGLOBE NEWSLETTER

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SNOWGLOBE MOBILE APP

 

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@SNOWGLOBE SOCIAL MEDIA

WE HOLD OUR CONTENT TO A HIGH STANDARD, EMPLOYING DOZENS OF CONTENT CREATORS

AND A WORLD-CLASS VIDEO PRODUCTION TEAM TO publish THE MEMORIES WE SHARED 📸

~Tap into our creators for customized branded festival culture content~

 
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@MTV SOCIAL MEDIA

MTV amplifies our snowglobe happenings across the globe during NYE weekend

with their camera crews and host personalities 🌎

~We can leverage MTV Social platforms to amplify your brand’s message~

 
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WHOSAY

~we can also give the world a chance to see what your brand is doing at Snowglobe via whosay~

We have the in-house ability to activate whosay’s proprietary branded content influencer marketing service.

Whosay offers a complete solution from:

identifying & Securing aligned talent

content production & distribution

performance optimization

Guaranteed measurement of impressions

KEEPING TAHOE

BEAUTIFUL

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[ Taking a moment to showcase our important community efforts ]

It’s crucial that we leave no trace and preserve Lake Tahoe’s environment

We make strides with waste-free earth to ensure preemptive efforts in sustainability and community 🌲💧

~how can your brand participate and share the story?~

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SUPPORTING SOUTH LAKE TAHOE

[ South tahoe now article ]

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PARTNERSHIPS

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HOW CAN WE HELP YOU ENGAGE THE GEN-Z / MILLENNIAL?

We specialize in ideating partnership concepts that resonate with our audience & community. Whether you're interested in data-capture, creating engaging content, or activating a unique experience, we're here to assist in optimizing customer-acquisition, lead generation, and sales growth for the brands we love.

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Our standards for quality partnerships are defined by a win-win-win framework. True value is when our partners, our community, and our guests are gratified.

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SNOWGLOBE THOUGHT STARTERS:

[ here’s some tips to win over our audience ]

🎉 celebrate new year’s eve 🎉

⛷❄️ play along with the winter theme ❄️⛷

🚘✈️ improve their journey to lake tahoe ✈️🚘

🔥 provide heated spaces & warming handouts 🔥

🌲 show that you’re environmentally conscious 🌲

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PREVIOUS PARTNERSHIPS INCLUDE:

HP x SNOWGLOBE

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Let’s Improve the Tech Experience at SnowGlobe.

Snowglobe can position hp’s brand at the forefront of music, technology, winter, and n.y.e.

mtv & whosay can then amplify HP’s brand message to anyone, anywhere, and at any scale during q4.

 

Activation Concepts

Where people escape the heat at summer festivals, people escape the cold at snowglobe.

HP will win with a warmth-focused interactive experience ♨️

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what if you could walk into a life-sized tech-fueled hp “globe”?

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to design your own winter-wear item like a scarf or neck gaiter?

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Or your own reusable bottle and refill it at HP branded water stations?

 

Add a Layer of User-Generated-Content & Data Capture.

give snowglobe attendees a method to share their custom printed swag, in an awesome hp-tech-savvy-way 🔋

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Then We Amplify That Experience Across the World.

Leverage @MTV platforms and a whosay branded content talent campaign

to show everyone that hp is bringing the heat to snowglobe 🔥

[ click below for WhoSay branded content examples ]

 

And Offer Your Internal Network an Incredible NYE Experience.

With proximity from san francisco & Los Angeles

invite your peers, schmooze your clients, or award your staff with VIP experiences

for a winter weekend get-a-way ❄️

4 hour drive from palo alto

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1 hour flight from SFO

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private charters

& Experience all that lake tahoe has to offer while ringing in the new year!

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THANK YOU!

We hope to see you for NYE 2019

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